The EU Ecolabel can be applied for by companies whose product or service belongs to a product group for which the corresponding criteria have been established. Currently, there are 11 product groups defined in the EU, which include specific products and services, each with its own specific requirements and assessment criteria. 

The criteria will be developed separately for each product group in a transparent manner, involving different stakeholders. The criteria will be confirmed by a decision of the European Commission. The requirements are based on the whole life cycle of the product or service and are regularly reviewed to ensure a continuous reduction in environmental impact. As a rule, all criteria are reviewed every 3-5 years. The agreement for the use of the EU Ecolabel will be concluded for the duration of the criteria for the product group.

Before starting the application, it is important to familiarize yourself with these product groups and the criteria established for them in order to assess whether the company's products or services belong to a product group and what requirements must be met.